All assets are created equal. Until they aren’t. I led a cross-business team to develop a series of web pages in just three weeks time to support a major broadcast media program.
Blogging is one of the best ways to extend thought leadership in digital. I created the strategy and led the execution of the GE Intelligent Platforms blog. The blog captured 2,000 subscribers and drove more than 2,200 visits a month. It won a BtoB Content Marketing Best Award.
The GE Intelligent Platforms website is visited by engineers, technical managers and technical procurement specialists. To help these visitors find precisely what they are searching for, we added a Product Finder to the website providing fast, easy, reduced-click navigation.
Online white papers scream “PRINT ME.” Digital demands graphic documents with easy share buttons. Visitors like concise, clean text with charts and graphs that tell a story. I revised our online white paper content to digital formats with strong headlines, clear calls to action.