Driving Website Traffic with SEO Strategies
I champion our search engine optimization strategies for ge.com/digital. In 2017, attention to SEO led to a double digit increase in organic traffic to our website.
Launching the GE Digital Website
I led the creation of the GE Digital website, representing a new division of GE created to showcase the GE brand as a Digital Industrial with a mighty software development arm.
Creating a Digital Presence for a Major Broadcast Media Campaign
All assets are created equal. Until they aren’t. I led a cross-business team to develop a series of web pages in just three weeks time to support a major broadcast media program.
Establishing a Blog Community
Blogging is one of the best ways to extend thought leadership in digital. I created the strategy and led the execution of the GE Intelligent Platforms blog. The blog captured 2,000 subscribers and drove more than 2,200 visits a month. It won a BtoB Content Marketing Best Award.
Engaging the Digital Visitor
Digital marketing is all about stickiness. How can you encourage the user to stay longer on your site? How can you get them to learn more, Find out more? Imagine themselves using your products?
Helping Web Visitors Quickly Find the Products They Need
The GE Intelligent Platforms website is visited by engineers, technical managers and technical procurement specialists. To help these visitors find precisely what they are searching for, we added a Product Finder to the website providing fast, easy, reduced-click navigation.
Redefining the White Paper
Online white papers scream “PRINT ME.” Digital demands graphic documents with easy share buttons. Visitors like concise, clean text with charts and graphs that tell a story. I revised our online white paper content to digital formats with strong headlines, clear calls to action.