Reflecting Arthur D. Little’s Brand
The Technology & Innovation (T&I) division of Arthur D. Little was the foundation of the 100+ year-old firm, but its brand needed refreshing and its most basic marketing materials were old, dissimilar, and not relevant to prospective customers.
I developed new materials for the division, creating a clean, fresh look that reflected the company’s new brand statements. Materials highlighted value statements while showing the full breath and depth of the organization. Case studies provided excellent third party endorsements.