ADL sales teams often used printed collateral to help open doors. I led the revision of these materials and gave them all a fresh clean new look that supported our brand strategy.

Reflecting Arthur D. Little’s Brand

The Technology & Innovation (T&I) division of Arthur D. Little was the foundation of the 100+ year-old firm, but its brand needed refreshing and its most basic marketing materials were old, dissimilar, and not relevant to prospective customers.

I developed new materials for the division, creating a clean, fresh look that reflected the company’s new brand statements.  Materials highlighted value statements while showing the full breath and depth of the organization.  Case studies provided excellent third party endorsements.