I participated as an expert panelist to discuss the impact of social media marketing.

Applying Social Media to B2B Solutions Marketing

Solutions Insights conducted a study in partnership with Institute for the Study of Business Markets on the impact of social media on solutions marketing.  Participants included nearly 100 global B2B organizations representing a broad range of industries.  Upon study completion, I participated as a panelist to discuss the study’s results and its impact on Marketing.

My comments, and those of 4 other panelist, appear in a series of three documents.

Five ways to improve the impact of B2B social media marketing