Applying Social Media to B2B Solutions Marketing
Solutions Insights conducted a study in partnership with Institute for the Study of Business Markets on the impact of social media on solutions marketing. Participants included nearly 100 global B2B organizations representing a broad range of industries. Upon study completion, I participated as a panelist to discuss the study’s results and its impact on Marketing.
My comments, and those of 4 other panelist, appear in a series of three documents.