It wasn't that long ago when white papers on websites were just that, white papers with black text. In this program, I led the development of e-zines to transform these paper documents into graphical, digital information.

Redefining the White Paper

Online white papers scream PRINT ME. Digital demands graphic documents with easy share buttons.  Visitors like concise, clean text with charts and graphs that tell a story. I revised our online white paper content to digital formats with strong headlines, clear calls to action.  Which would you rather read online?

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