Creating a Brand Takeover at a Business Innovation Conference
I needed to relaunch Arthur D. Little's innovation message and be top of mind with industry leaders. Our sponsorship of a Business Conference event began the relaunch with a powerful punch.
Publicizing Arthur D. Little’s Technology Services
Publicity is a great way to gain credibility as reliable, third parties sing your praises.
Presenting Arthur D. Little Executive Forums
Leaders lead. At Arthur D. Little, we held executive forums and roundtables to drive the conversation and listen to the market.
Revitalizing Arthur D. Little’s Brand
To help a division "walk the talk" of their new brand positioning, I delivered extensive brand training for everyone, from workers to executives, from finance to engineers.
Crafting the Accellent Strategic Marketing Plan
As a consultant to this medical device manufacturer, I was a strong, independent voice. I assembled and edited the final strategic marketing plan that was delivered to executive management.
Developing Corporate Videos
As a consultant to this medical device manufacturer, I developed corporate videos to solidify the Accellent brand and promote the company's main products and services.
Managing Key Clients
I was a member of three-person team responsible for a $1.5M program to build and strengthen relationships with the firm’s largest clients.
Earning Global Media Coverage With a Technology Breakthrough
When Arthur D. Little’s technology division successfully demonstrated the ability to create hydrogen from gasoline under the hood of a car, allowing for fuel cells to replace an internal combustion engine, we struck hard on the publicity front. The result was global coverage and the birth of a new company.
Reflecting Arthur D. Little’s Brand
I updated the marketing materials for the Technology & Innovation (T&I) division of Arthur D. Little with a clean, professional look that reflected its revitalized brand image.
Building a Website to Showcase a Business Unit
In the mid-1990s developing a website was a big project. I championed this innovative site as a "cool" approach to showcase the full breath of our technology offering.
Crafting a Marketing Plan for DRI/McGraw-Hill’s 25th Anniversary Year
DRI/McGraw-Hill's 25th anniversary was a great excuse to reinvigorate our brand with customers and prospects.